February 1, 2005

Logos By The Numbers

Ian Landsman provides a nicely-illustrated, step-by-step description of how he and Mike Rohde developed his logos. Color selection is the last step; who knew?

Posted February 1, 2005 12:48 PM

I have to say that was the most shocking part for me as well. It worked out really well and it makes total sense when you think about it. Color is the most emotional part of design and leaving it to the end keeps you focused on the other aspects.

Posted by: Ian at February 1, 2005 1:41 PM

Thanks Dave for the mention. Yes, I've learned over time to start always in black and white, because it focuses your mind on the content and not the color.

Besides, if the logo is to be used in a variety of ways (color, black and white, reversed) it's not a bad idea to make it work in all ways before moving to specific ways (color)

Now I just need to post my version of the story (very similar) with notes from the designer's perspective. That should make the entire explanation even richer. :-)

Posted by: Mike Rohde at February 2, 2005 5:13 PM